@conference {ramarajan2012whole,
	title = {When the whole self gives less than the parts: Multiple identities and prosocial task performance},
	booktitle = {Academy of Management Proceedings},
	volume = {2012},
	number = {1},
	year = {2012},
	pages = {17647},
	publisher = {Academy of Management Briarcliff Manor, NY 10510},
	organization = {Academy of Management Briarcliff Manor, NY 10510},
	author = {Ramarajan, Lakshmi and Berger, Ida and Greenspan, Itay}
}
